Find Web Developers
Find Web Developers

Got the Web Woes?

August 14th, 2018

If your website is up, and that’s the best you can say about it, no doubt you’ve got the “web woes”.

Web woes are what happens when your website is under-performing…. or not performing at all. Unfortunately this situation happens far too often.

Many business owners don’t do their due diligence in selecting a web developer. They see a pretty site….nice colors, maybe lots of flash and some cool music …and decide: “Wow! This is what we want.” Some hire designers to develop websites only to discover the end result isn’t what they expected. Not surprising cause web developers and web designers are not necessarily one and the same.

Some of the best developers I know are just that — professionals who develop or build sites. They do the coding and all the back end work, make sure the navigation is intuitive and that the site works across multiple platforms and browsers. And some of the worst sites I’ve seen were done by graphic designers who decided to become developers. Armed with minimal knowledge of what goes into a workable website, the end result is pretty much useless other than as an online brochure.

Fortunately, websites that don’t work can be fixed. Yes, it’s not fun to have to redo a site you just paid someone to build. But that’s one of the downsides of being an entrepreneur. You’re going to make mistakes. Especially if you’re trying to save money and work with the lowest bidder. Or write your own copy even if you’re not much of a copywriter. Or if you don’t know the right questions to ask upfront when you’re hiring “professionals”.

So let’s look at some fixes for the site that isn’t working. What needs to be done to turn your website into the profitable marketing tool it was meant to be?

1. Can a visitor to your site easily understand what you’re selling or offering? Or are the benefits hidden in a lot of overblown marketing hype?

The Fix: Say what you do. No gibberish. If you offer the most complete selection of scuba diving gear in the Midwest, say so. Clearly and simply. On the Home page as well as the Products page.

2. Is your copy reader-friendly? Or is it loaded with confusing technical jargon?

The Fix: Hire a copywriter who knows how to write for the web. Get rid of the formal, grammatically perfect copy. A website is a direct marketing tool. Think one-on-one. Write the way you talk when you’re having a conversation with a potential client.

3. Is the site navigation intuitive or is finding information a nightmare?

The Fix: Sit down with a few people who know little or nothing about what you offer. Have them go to your site and find a few specific items. You’ll know pretty quickly where there are problems. Get them fixed so that a visitor can get anything he needs with no more than three clicks.

4. Are fonts large enough to read without straining your eyes? Or is tiny type used to make the site look hip and cool? Or lots of reverse (white) type on a dark background.

The Fix: Don’t make it tough for people to read your copy. As it is, you have no control over how people’s monitors are set. So stick with Web-friendly fonts in sizes that people can read. And keep in mind that reverse type is generally not easy to read on screens. Use it sparingly!

5. Are there blinking lights and moving objects that have no particular relevance to what you do?

The Fix: Unless you’re an artist, musician or designer who uses Flash to highlight your work, Trash the Flash! It’s distracting and annoying…especially on a PDA or cell phone where downloading might be slow.

6. Is your contact info easily found and on every page? Emails are great but not when you’re in a hurry and hungry.

The Fix: Simple. Put your phone number on every page – in the header or footer works. Bold-faced and near the top of the page is even better. And if you have instant messaging, put that on too. Make it easy for your customers to reach you.

7. Do pages come up quickly or is there a lag time while the site loads? Few things are more annoying online than waiting for a site to load.

The Fix: Make the images smaller and lower resolution. If you can’t do it, a designer or developer can. Plus, a developer can check to see how your site comes up on all of the different platforms using all of the various browsers – in case (say it isn’t so) this was never done when your site was first launched.

8. Does your site come up quickly in search? Or are you on page 4 while all your competitors are in the top ten?

The Fix: Get your site optimized for search engines. This could be as simple as some rewrites to add more keywords and phrases to your copy. Or adding page titles. Or subheads in boldface. Or, depending on how your site was initially designed, might involve a full redesign. If you have an older site that was built using frames, or keywords that are hidden as graphics, or key search terms way down at the bottom of the page – or no key search terms (yep, it happens!), you’ll need a redesign.

The good news is that bad websites can be fixed. And, if done right, web woes can be turned into web wonders!

What’s Stifling the Growth of Ecommerce in the Developing World?

August 13th, 2018

Ecommerce has changed the major economies of the world and has made it easier for people to conduct online business. But in the developing world, ecommerce is still in its infancy and lots needs to be done for web page ecommerce to get off the ground. Research has shown that developing countries hold a lot of potential and if everything goes as per plan then its market is expected to grow exponentially. But there are certain challenges that must be overcome for ecommerce to take off. These are mentioned below. Read on:

• Lack of internet penetration. The infrastructure for web based businesses is not fully developed in the developing world. Ecommerce necessitates broad band internet connections but in developing countries, mostly you’ll find slow dial up connections. The high cost of having an internet connection is also a factor.

• Lack of E-commerce designing expertise. People in developing countries have limited or no ecommerce awareness & lack the know-how & motivation for web development. Even if they develop some site it would be ill equipped to enhance the consumer satisfaction.

• Absence of trust. Customers in developing countries are not used to buying or selling products online. They are accustomed to face to face interactions with the seller. Selling the idea of interacting with an inanimate object is difficult and to penetrate this mind set the people in these countries must be educated about the benefits of shopping from home.

• Infrastructure. Web page ecommerce requires a secure payment and billing system, since security is a big issue. Telecommunication Infrastructure & regulations must be conducive for communications & proper management of the supplies and transport required for an operation must be taken care of to complete an ecommerce operation.

• Web design. The E-commerce designing team, including graphic design designers and web developers must work together to build a site that is easy to navigate and where buying/selling procedure is not cumbersome. The site must be attractive and simple enough to make more customers opt for this new business form.

• Policy and legal roadblocks. Developing countries have certain legal and policy frameworks that make it impossible for an outsider to do business online. It’s difficult to do business in such an environment but not impossible, given the opportunities.

The Basic Idea on Web Design Services

August 12th, 2018

Every businessman wants to attract customers all over the world. Who would not want to get the attention of various consumers around the globe? After all, this is what every businessman wants to accomplish. He would dream of selling his products everywhere. If that is the case, then, web design services is the key to your dream. As of now, there are various companies offering new, professional, and customized web site designs that can not only help you attain your unique goals but could also give you the global advantage that you want to gain. By having personal web design services, this can very much improve your sales by introducing and exposing you and your company to the numerous potential clients without even exerting much effort.

Yes, there are numbers of different software that you can use to develop your own website even at the comfort of your own home but can it really look that good compared with those developed by professional programmers? If you truly want to maximize the benefits of a well-developed site, you should seek the help of those who are expert in the field of website developing so you can have more time dedicated to running and developing your business instead of using part of your time developing and maintaining your site.

Web development is a serious job which can not be done overnight. Developing your site needs time that you might not have so it is better to give the responsibility to professional website developers. By doing so, you would have the time to focus on your main priority which is running your business. Snap Web Solutions is one such company who offers to design, develop, and maintain your website marketing. The people at Snap Web Solutions are both professionals and innovative who would not only take care of your website but would also offer you business solutions to some business trouble you might encounter along the way. They also promise to boosts and increase your sales by using proven and effective internet marketing strategies such as video marketing, social media networking, and optimization of web search engines. These people would work with you, would try to understand your behavior and promise to give their best in making your business website.

Availing of their professional services, you can change the way your visitors look and see your business image. Your business would appear more stable and powerful, boosting your confidence and helping your business become more successful on the internet.

Your website will be the backbone of your company and smart businessmen value their sites. Availing of this does not necessarily mean that you should spend a lot of money. Try checking out Snap Web Solutions and you can surely find the right kind of offer that your business needs. Thinking about web design services? Then think about Snap Web Solutions, where they promise you to develop your site in a snap.